Side projects

Beyond client work, a few things I build myself.

Alongside consulting engagements, I run a small set of independent ventures—products shaped by the same data and AI practice, built and operated on my own time.

Independent ventures · Live and in development

Practice applied to my own ideas.

These aren’t client deliverables—they’re products I build and run myself, some already live, some still taking shape, all proof that the same thinking behind my consulting work holds up outside it too.

01

AI product

Knotbase

Answer more questions. Win more customers.

Live

  • Website knowledge base as the source of truth
  • Conversational lead capture
  • No technical setup required

Knotbase turns the knowledge already on a company’s website into an AI assistant that answers visitors and helps generate leads around the clock. It’s a self-directed build, run outside client engagements, applying the same practical approach to retrieval and deployment I bring to production AI work.

Visit knotbase.io
Knotbase.io homepage showing an AI chat assistant answering a customer question
02

Local community

Helderberg Remote

Work remotely. Connect locally.

Live

  • WhatsApp community
  • Regular local meetups
  • Somerset West · Strand · Gordon’s Bay · Stellenbosch

A community for remote workers, digital nomads, freelancers and founders around Somerset West, Strand, Gordon’s Bay and Stellenbosch—grown from the same Helderberg base as my South African location. Meetups and a WhatsApp community turn remote work into something less solitary.

Visit helderbergremote.com
Helderberg Remote homepage with the community logo and a call to join via WhatsApp
03

Book

From Data Scientist to AI Strategist

From execution to strategic ownership.

Live

  • Five-exposure diagnostic for production readiness
  • Governance toolkit: feature registries, audits, fairness
  • A 90-day plan to start the transition

A practitioner’s guide to the shift AI agents are forcing on data science careers—from producing artifacts to owning the judgment, governance and strategic decisions around them. Written by Dr. Martin Franke, it lays out a concrete path toward production credibility, executive communication and team leadership, closing with a 90-day plan to start the transition now.

Visit amazon.com
Cover of "From Data Scientist to AI Strategist" by Dr. Martin Franke
Buy now
04

Smart home AI

Sitari.life

Smart homes. Shared savings.

In development

  • Water, gas & electricity monitoring
  • AI-driven usage optimisation
  • Built for local community estates

An early-stage concept for AI-driven home automation that helps local communities—starting near the Sitari estate by my South African base—monitor and optimise shared resources. The goal is straightforward: less gas, water and electricity wasted, without residents having to think about it.

Launching soon

Water · Gas · Electricity