Project Description

Social Sweethearts Gmbh is the leading global digital publisher of individualized content. This content consists mainly of fortune-telling quizzes for Facebook users—the project aimed to optimize answers for these quizzes by enhancing user targeting. Additionally, conversion rates, especially the share rate on Facebook, increased by building precise user models combined with recommendation techniques. A higher share rate, in turn, results in a higher page and, therefore, ad impressions. 


Python, Google BigQuery, scikit-learn, Zapier


05/2017 - 12/2017